Cox Communications is ramping up its internet speeds in an effort to attract more customers in an Omaha market that has struggled to expand broadband to its residents.
The cable and phone company announced Tuesday that it plans to offer gigabit internet service at its new headquarters, which it will operate in a former gas station, next to a gas station.
“We are excited to have the opportunity to provide gigabit speeds to Omaha customers, who have been underserved in their local markets for many years,” said Cox Communications Chief Executive Officer Kevin McElroy.
“This investment in broadband is a key step in Cox’s efforts to connect Omaha to our customers and expand their internet options.”
The company is also moving its headquarters from Omaha to a building in Omaha that will house its cable and wireless business.
The new building will be connected to Cox’s cable network in Omaha, where Cox is expanding to serve a smaller group of people who subscribe to Cox Plus and Cox Select services.
Cox is also offering gigabit broadband for $70 a month to customers of its cable network.
McElrow said the new building in the area will help to ensure Cox can continue to grow in Omaha.
He said the company is still working out details for the gigabit service, including how much bandwidth it will provide, but the company said it expects to offer it for $150 a month.
The company has been trying to attract customers in Omaha to its cable service since it launched in November.
Cox recently added its cable channel, Cox Plus, to its internet offering in Omaha and said it will launch its Cox Plus video service in Omaha this month.
It is also planning to add a fiber-to-the-home service to its network, which is intended to expand the speed of the service.
The Omaha office of Cox is just outside of Omaha, about 20 miles from the state capital of Omaha.
Comcast’s latest gigabit expansion comes amid a nationwide battle over internet speeds, which have been on the rise in some cities and towns where residents have complained that their internet speeds are not up to the same standard as others in the country.
The federal government is set to release a set of regulations that could help bring internet speeds to consumers.
McPherson said the speed restrictions in Omaha are not a factor for Cox.
“The speed of broadband is going to be competitive in Omaha,” McPhersons office manager, Brian Foy, told the Omaha World-Herald.
“And so we’re looking forward to our Omaha location to be one of the top cities in the nation when the competition starts.”
McPhelons office also includes a Comcast office building that is being converted into a residential building.
It has been vacant since the company bought it in 2004.
Comcast recently announced it was closing all of its other office buildings in the Omaha area, including those in downtown Omaha and downtown Lincoln.
McPatty said the Omaha office was part of the company’s plan to expand its cable operations, which are located in some of the most expensive cities in America, including Los Angeles, New York, Washington, D.C., Atlanta and Chicago.
Cox was founded in 1946 and has operations in more than 100 cities.
Comcast offers internet services in about 150 U.S. cities and some 2,500 cities around the world.